GOOP Westbourne Grove
Popping up on Westbourne Grove’s ever-chic parade of boutique shops is Goop’s first European bricks and mortar.
Reflecting both brand personality and customer style – health-conscious, understated, sophisticated and fun – the interiors are a blend of West Coast vibe and fine British craftsmanship. With a fresh white, light-gold and deep-blue palette juxtaposing specially-engineered, California-crafted-and-textured wood, the interior forms a backdrop to pieces by local suppliers – furniture by Pinch and Retrouvius, textiles by Nest, planting by Wild at Heart.
Although this new space for Goop’s all-encompassing lifestyle brand is temporary, the design ethos is avowedly long-term; part of the studio’s on-going commitment to minimise drain on resources through the deployment of products and materials which can be used and used, again and again.
Photographer: Annabel Elston