GOOP Westbourne Grove

A new fixture on Westbourne Grove’s ever-chic parade of boutique shops is Goop’s first European bricks and mortar.

Reflecting both brand personality and customer style – health-conscious, understated, sophisticated and fun – the interiors are a blend of West Coast vibe and fine British craftsmanship. With a fresh white, light-gold and deep-blue palette juxtaposing specially-engineered, California-crafted-and-textured wood, the interior forms a backdrop to pieces by local suppliers – furniture by Pinch and Retrouvius, textiles by Nest, planting by Wild at Heart. 

Although this space for Goop’s all-encompassing lifestyle brand was originally expected to be temporary, the design ethos was avowedly long-term; part of the studio’s on-going commitment to minimise drain on resources through the deployment of products and materials which can be used and used, again and again.